Presenters

Meet the presenters we've built

Three people, three voices, three very different patches of the world. Each has their own look and their own way of talking, and each says they're AI from the first post.

Yours would be built the same careful way, for your business only.

Headshot of Marcus Reid, an AI presenter
Marcus Reid

Marcus cuts through the hype

Practical AI for small business owners and sole traders. Marcus ran real businesses long before AI was a pitch-deck slide.

He'll tell you what's actually worth switching on, and how to use AI to improve your process.

Marcus Reid, 29 seconds. Sound on.
Three views of Marcus Reid, an AI presenter: full length, in profile, and a portrait
Marcus Reid: full length, profile and portrait.
Marcus's videos

One rung at a time

Marcus's videos follow a four-rung ladder. It's the order most small businesses actually take up AI, and you can't skip a rung.

  1. 1. Know the jobDo it by hand until you know what good looks like.
  2. 2. Talk it throughUse a chatbot as a second opinion on the work.
  3. 3. Automate itLet AI do the task on its own, without a chat each time.
  4. 4. Let it runAI handles a job of several steps while you're elsewhere.

You've probably already tried a chatbot, so you're on rung two. Each video nudges you one rung further.

Rung one comes first for a reason. If you don't know the job yourself, you can't tell when AI has got it wrong.

Rung 1
Do the job by hand before you hand it to AI. 27 seconds.
Rung 2
You don't need an IT department for AI. 27 seconds.
Rung 3
AI's not replacing jobs. It's giving you Sundays back. 27 seconds.
Rung 3
Doing your books at 11pm? Do five minutes tomorrow. 26 seconds.
Rung 4
It chases while I'm out, but I approve every one. 27 seconds.

Captions are built into each video. Sound on for the full thing.

Things to notice

What to look for as you watch

  • The same Marcus every time.His face, build and voice hold steady across all five videos, wherever he is.
  • A wardrobe, not a costume.A quarter-zip, a burgundy shirt, a navy jumper, a denim shirt, a gilet over a knit. This is his autumn and winter look, and it changes with the seasons the way yours would.
  • Places that come back.The desk in rungs one and two is the same room: same window, same lamp. Viewers start to recognise where he lives and works.
  • And places that drift.The kitchen in the two rung-three videos isn't quite the same room. Look at the light over the table: copper by day, white at night. We'd rather you spot it here than later. It's one of our two honest limits.
  • Range.A desk, a kitchen by day and by night, and a bench on a canal towpath. He isn't stuck in one room.
  • Made for the phone.Every video is upright, 9:16, the shape a phone shows full screen. That's the native format for TikTok, Instagram Reels and Stories, YouTube Shorts, Facebook Reels, Snapchat Spotlight and LinkedIn's vertical video.

The ladder also leads somewhere. Each video is useful on its own, and each one nudges you towards Marcus's book: five mornings of doing the job by hand, with an optional AI stretch each day.

Cover of The Boxing Week Reset by Marcus Reid: a five-day business reset, part one
Marcus's book

The Boxing Week Reset

Marcus wrote a book for the quietest week of the year. It's a five-day plan for sole traders: one task a morning, an hour each, between Boxing Day and New Year.

The thinking is simple. That week, hardly anyone is emailing or calling, so the admin you've been ignoring can finally have your attention. The invoice that's gone quiet, the shoebox of receipts, the app you pay for and never open.

It isn't a fresh start, and it isn't a marathon. Five short mornings get you further than one long slog, and you still get to rest.

Each day has an optional AI stretch, for anyone curious, and you don't need to know anything technical. Marcus's one rule: use placeholders instead of real client names and amounts until you've checked how a tool handles your data.

Marcus is an AI presenter, and the book says so. The advice is meant to hold up regardless.

Get it on Kindle

Headshot of Odette Confiance, an AI presenter
Odette Confiance

Odette prefers habits to hacks

Everyday wellness, the way her grandmother meant it. Small habits like rest, rhythm and kitchen wisdom, handed down long before wellness became an industry.

No supplements to sell you and no cures promised. The habits are ordinary on purpose.

Odette Confiance, 30 seconds. Sound on.
Three views of Odette Confiance, an AI presenter: full length, in profile, and a portrait
Odette Confiance: full length, profile and portrait.
Headshot of Theo Marsh, an AI presenter
Theo Marsh

Theo gives it to you straight

Plain-talking advice on dating and confidence, with big-sibling energy rather than pickup lines.

No tricks and no manipulation. Just the kind of thing a good mate would tell you over a coffee.

Theo Marsh, 30 seconds. Sound on.
Three views of Theo Marsh, an AI presenter: full length, in profile, and a portrait
Theo Marsh: full length, profile and portrait.